Born in 1984. Going against the trend of mass-produced items, Adriano Rachele gives each of his pieces the feeling of a single edition while still managing to produce them in series. Rachele believes that design should possess soul, express poetry and emotion that tells a story extending beyond simple forms. This concept comes through in his soft, sinuous designs, whose forms emphasize the unique identity of the brand, and enhance their individual hand-crafted style.

His challenge is to create objects which combine technology, functionality and innovation with tradition and emotion, while maintaining their ironic and accessible nature. In 2010, he was recognized as one of the top young talents in Italian design for his Veli project, which won the Red Dot Design Award in 2012.