The studio's mission is simply to create beautiful products that will add value over time – design to grow old with. The inspiration derives from an intriguing interest in forms, senses, proportions, materials, and cultures. The philosophy pivots around simplicity and honesty.

Afteroom believes that sophisticated thinking determines the balance between functionality and aesthetics, thereby bringing multilevel value to design. Taking rational creativity as the fundamental mindset, they have been working together with brands and jointly creating thoughtful designs that meet the market demands.