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  • Alessandro Busana was born in Padova in 1977, going on to found Hole Design studio in 2009 in Padova, Italy.

    He graduated from Scuola Italiana Design and specialized in participating in workshops for Rollerblade, Fila, Whirlpool, Alfa Romeo, Chicco, Roncato, Alessi.

    In the first part of his career he dealt with avant-garde design, exhibiting projects in several national and international events. Later he devoted himself to the design of objects in the home and contract design, creating products for prestigious companies such as Pedrali, Bonaldo, Bosa, Gaber, Roche Bobois, Plast Collection, and Normann Copenhagen.

    Published by major design magazines, he also appeared in the book “The New Italian Design” and was selected by Interni magazine for the special “New Talents” section of the King Size 2011 edition.

    In 2012, he launched the “Smooth Plane” brand on the occasion of the Milan Design Week (Superstudio space), and for the Milan Design Week 2013 he presented the “Stuf Design” brand, with an exhibition in the Triennale Design Museum.

    In 2015 he won the Interior Innovation Award, the IF Gold Award and the Good Design Award with “Basket Chair”. In 2018 he wins the Good Design Award again, with the product “Blanket”.

    Since 2018, he has also been a teacher at the Scuola Italiana Design.

Products by Alessandro Busana