With offices in Copenhagen, New York, London, Barcelona, and Shenzhen, BIG operates at the intersection of architecture, urbanism, landscape, and technology, creating bold, innovative designs that challenge conventional architectural norms.

BIG’s projects are characterized by their fusion of functionality, sustainability, and playful creativity. The firm is known for its "hedonistic sustainability" approach, which integrates environmentally responsible design with user-centered experiences, proving that sustainability can enhance rather than limit architectural ambition.