Front Design is a design studio from Stockholm in great demand worldwide, and one of Sweden’s most successful design exports.
Designers Anna Lindgren and Sofia Lagerkvist have successfully asserted themselves in the male-dominated world of product and industrial design with their adventurous style. The pair first met while they were studying industrial design at the University of Stockholm. In Sweden's capital city, they opened their design studio Front in 2004 – back then, still together with the third founder Charlotte von der Lancken, who’s run her own design studio since 2015. Since then, the Swedish avantgardistes have done their discussing and designing in a team of two. Each of them is involved in the entire design process, from the initial idea to the product launch.
In addition to objects for mass production, Front Design continues to create individual, custom design pieces for collectors or galleries. With their pieces, the design studio Front is represented in leading art collection all over the globe, such as the renowned Museum of Modern Art in New York.
Their works are based on common discussions, explorations and experiments and they collaborate in all projects from initial ideas to the final product. Front’s design objects often communicate a story to the observer about the design process, about the material it is made of or about conventions within the design field. In their work they have assigned part of the making of design to animals, computers or machines. They have made a constantly changing interior, created objects with explosions, robotic furniture and a range of furniture inspired by their fascination with magic.
Front Design isn’t typically Scandinavian. It is experimental. Nevertheless, designers Anna Lindgren and Sofia Lagerkvist show their Swedish character when they put their emancipated, inventive mark on the design world. Front Design plays with visual effects, provokes, and creates poetic worlds at the same time. The designers love it when their pieces tell surprising, even unsettling, stories. They’ve already let rats, dogs, and robots work for them in experimental design processes.
The Front women also let themselves be inspired by fashion, films, and science – and in their work, the boundaries between interior design and art begin to blur. Every item of everyday use from the Front Design studio is always full of magic, because the Swedes work with an ironic look and thieving pleasure on the slopes. This is well received by design labels all over the world. Among their customers number Moroso, Porro, Moooi, Established & Sons, Kvadrat, Stelten, and IKEA.