Golran is a historic rug-making company founded in 1898 in Iran, known for its high-quality handmade carpets that blend traditional craftsmanship with contemporary design. Moroso, on the other hand, is an Italian furniture brand specializing in high-end, avant-garde furniture.

Their nomadic story began in 1898 in Mashad, Persia, with the trading and manufacture of carpets, emulating to some extent the destiny of the objects they produce: headquarters in Milan since 1968, production in Nepal from early 2000, art direction in Paris as of 2010, global marketing right from the outset. The business Eliahu, Elia, Nathan and Benjamin inherited from their great grandfather Hajizadeh Golran, then handed down by their fathers, Nemat and Ruben, along with the teachings of the great master knotters in Persia, Turkey and India form the precious cultural background, now accessible to the design world and tailored to the technological evolution.

With unfailing skill, reliability and passion, the company identity is shaped by the desire to keep past skills alive and a feel for innovation, channelled by meticulous attention to the creative artisan processes and the influences of artistic and design expression of every time and place. The organisation, of the Nepalese production sites in particular, means that even the most diverse demands for personalised products can be accommodated, which, along with Golran’s traditional and contemporary collections, make it an irrefutable point of reference for the antiques and contemporary markets.

Golran collaborated with Moroso to create innovative rug collections that merge traditional Persian craftsmanship with modern aesthetics. This collaboration is particularly notable for experimenting with materials, colors, and patterns, often working with contemporary designers to reinterpret classic rug-making techniques.

www.golran.com