He is recognized for his playful, innovative approach to design, often blending functionality with a sense of humor and creativity. Serrano's work spans a wide range of products, from furniture and lighting to accessories, and his designs often have a strong visual appeal that incorporates bright colors and unexpected forms.

Serrano is also known for his focus on sustainability and the emotional connection between products and their users. His work emphasizes the idea that design should not only be practical but also evoke positive emotional responses from the people who interact with it.

Throughout his career, Serrano has collaborated with several well-known brands and exhibited his work internationally. His approach to design blends contemporary aesthetics with a deep understanding of the human experience, making his pieces both functional and engaging.