La Lollona
- Designer:
- Lorenza Bozzoli
- Brand:
- Slamp
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Lorenza Bozzoli was born, lives, and works in Milan. She attended the Academy of Brera, before moving to New York, starting her experience inside the fashion field with her first self-produced lines.
She then returned to Milan to work with Elio Fiorucci and companies like Basile, Camper, Sergio Rossi, Plein Sud. Her interest
moved then towards the world of design, articulating her own job through a vast series of collaborations with brands as Alessi, Moooi, Dedon, Pomellato, Tato Italia, Edition Milano, Mingardo, Spazio Pontaccio,Slamp, Slide anc Colè italia.
Lorenza Bozzoli thinks about a design approach that appropriates a fashion attitude that places the project
side by side to the quality of its time, in which the present is expressed in the daily time. Every object is thought of not only as a functional shape, but as an expression, a manner, and as such, it cannot being set aside from the belonging to its time.
Her design methods are a mix of styles, a cooperation between aesthetics and ways of use. In this
sense, the authorship emerges as ability of identification of an attitude or a tendency, able to shaping
the project, and return an appropriate aesthetics to the design's disposition, using different
languages in order to the idea that drive the object. An idea that, as a weave, unties it through the
resolution of a function always mediated by forms able to characterized the object according to its
times and places. A method that ties fashion, art and design as forms of the same time: in the being
interpret and proponents, signs, of a contemporaneity celebrated with joy.