Moroso at Fuorisalone 2023

Studio Urquiola transforms the space into an atmosphere of elegant domestication with delicate nuances, the new scenography is filled with sofas, armchairs, coffee tables, and more. The essence of the project begins at the entryway, leading into a warm and dynamic area. The architectural integrity of the space is enhanced using natural clays covering the walls and first floor, while carpet tiles decorate the expansive central space.

Contemporary living is displayed in Rows: a collection of storage units and tables designed by Patricia Urquiola.Table bases, side panels, and doors included in the collection are formal, geometrical, and minimalist. French writer and painter of the Purism movement, Amédée Ozenfant, delivered inspiration for the curved milling edges, learn forms, and clearcut symmetrical elements. The two rectangular dining tables exhibit a refined artistic concept. Both pieces form a striking contrast between the linearity of the tabletop, which is available in wood, back-painted glass, or marble, and the rigidity of the structure. A column comes to mind while looking at the Vertical table, which was created as a homage to classical architecture. Diagonal, a table whose perpendicular geometry and oblique lines provide extra movement to the structure, shows even more evidence of this sculpture influence.

Designed in 2000, Patricia Urquiola created the Lowland and Lowseat, popular seating systems that captivate lightness. This year, the design was revisited and morphed into the new Mr Loveland and Mr Loveseat. Soft plush seats and backrests define these versatile systems. Mr Loveland’s solid wooden base replaces and previously tubular steel base, meanwhile Mr Loveland features a lightweight tapered leg for an abundantly contemporary style.

The newly upholstered Pheaby chair sits at the pinnacle of artisanal design and industrial thinking. Using a constructive approach, Pheaby introduces maximum structural efficiency with carpenter-style trestle legs and a smooth rounded seat. Each formal choice made during the development of Pheaby highlighted the resourcefulness of its materials.

Unveiled in 2020, Getlucky is a play on binary geometry. Urquiola establishes simplistic natural forms, the dining chair’s seat and back successfully merging together. The backrest is reminiscent of a wrapping bow, GetLucky’s elegance and charm resonates with a sculptural and graceful quality.

Also known as Fire-eater, Mangiafuoco is a side table bursting with character and uniqueness. Designed by duo Zanellato, the typical copper object is coated in Vitreous Enameling Powders and carefully fired in a kiln. Magnificent with delicately blended hues, Mangiafuoco is a coffee table with alluring concentric subtleties and a generously sized centerpiece tray.

Moroso products are a vision of luxury and pleasurable living, the showroom also includes the Pacific sofa, the 7 Playds, and the new 'Forest Wandering' textile collection. Moroso's range rejects retro temptations and travels into the minimalism of Scandinavian design. A close attention to sustainability, quality materials and craftmanship reveals a sense of 'rediscovered modernity'. Moroso's Milan Design Week project creates a place where art, design, and creativity are a lifestyle.