• MyDesign is the in-house style lab of Bitossi Ceramiche. 

    The Bitossi family was documented in the territory of Montelupo Fiorentino as far back as 1536. Over the centuries they have been kiln workers, sculptors, painters, but especially potters in this area with its ancient ceramic traditions, only a few kilometers away from the city of Florence.

    Over the years many designers have contributed to the productions of Manifattura Bitossi, interpreting tradition and giving life to new lines. First and foremost, Architect Ettore Sottsass, who began to frequent the Manifattura Bitossi in 1955 in order to experiment and create new ceramics. His collections opened up a new chapter in the history of Italian design. Bitossi Ceramiche, still today found on its historical premises of 1929, has been run for generations by the original family.

    Bitossi now invests primarily in research and design of designer ceramics while continuing to interpret the tradition by proposing Aldo Londi’s iconic subjects. It is no coincidence that many external collaborators, architects and designers are inspired by the techniques of the past that are documented in the Historical Archivies, in the incessant search for balance between know- how, innovation and research.

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