Today’s activities are focused on design (automotive and non-automotive), engineering services (product development, testing, prototype construction) and production of very small series or exclusive high quality cars.

"In its genes, Pininfarina today is the same as it was in the Thirties: the central role of design, aesthetic sensitivity capable of creating timeless beauty, constant striving for innovation, the strength of a tradition that brings together industry, technology and stylistic research, the capacity to interpret the client’s requirements thus maintaining its brand identity, and a propensity for long-term collaborations. These values, together with the commitment of the entire Group, will enable us to build a bridge towards the future"
- Paolo Pininfarina

Pininfarina Extra, is part of Pininfarina, the internationally known design house, whose history dates back to 1930 when it was founded by Battista Panin-Farina, who began the most famous car designer of his age. La Cisitalia 202 (1947), for example, was the first and the unique car to enter in the permanent collection of MoMa in New York in 1961. Moreover, until today, more than 100 produced Ferrari were designed by Pininfarina.

In 1986, the third generation of Pininfarina family founded Pininfarina Extra Srl to extend the company competence outside of the car sector. In more than 25 years of activity, Pininfarina Extra developed more than 500 projects under the direction of his president and CEO, Paolo Pininfarina (now president of Pininfarina Group), and gained his own trade mark and a clear identity.

Today the society works in many different sectors where products designed Pininfarina are well known in the most important international markets. The company aims to mix the most advanced aspects of scientific, technological and engineering research with an aesthetics concept in all our daily products.

The principal activity of the company are Industrial design (electronics, sporting goods, furniture, machinery and equipment, consumer goods, graphic design and packaging), architecture and interiors (residential, hospitality, sports and commercial) and the “Transportation design” (Yacht, planes , private jet and people movers).