At Porada, everything is born from the love of the wood.
Solid wood, worked with the craftsmanship of those who know how to transform a log into a small work of art. Porada was born from this passion, founded in 1968 by Luigi Allievi with the intention of continuing the production of chairs that he had undertaken in 1948.
To support him his children, promoters like him of a company that makes quality and professionalism its foundations. The qualitative excellence and experience in woodworking quickly give it a solid and well-defined identity that today finds expression in elegant products that help define a domestic landscape.
The key that has allowed the company to successfully establish itself in international markets is undoubtedly the great ability to find in each object the right balance between form and function, together with an evolved and modern taste but at the same time sober and essential for pieces destined to last over time. A job that in half a century has managed to transform the founder's dream into reality.
The Porada collection is wide and varied, made up of numerous furnishing accessories developed in collaboration with designers such as Marconato and Zappa, Carlo Ballabio, Staffan Tollgard, Patrick Jouin, David Dolcini, Emmanuel Gallina, Stefano Bigi, Gino Carollo, Tarcisio Colzani, Studio Opera, Dainelli Sudio and Studio Buratti.
The strength of this company, however, also lies, indeed above all, in something else, something that has nothing to do with the quality of the materials or the avant-garde of the machinery. It's the human factor. They are those who have been part of this family for years, treat the products as they would with something of their own, put all their care and passion into their daily work.