Setsu Ito, graduated from Tsukuba University in Japan, began collaborating with leader of avant-garde Italian design Alessandro Mendini at Studio Alchimia, and then with great master of modern architecture and design, Angelo Mangiarotti. Shinobu Ito graduated from Tama Art University in Tokyo. She started her career for CBS Sony (Sony Music Entertainment) in Sony Creative Products, and attained a Master Degree at Domus Academy, Milan.

They opened their design studio in 1997, and since then, have worked and consulted for international clients in a wide range of activities in the design field, from architecture, interior, industrial and craft to packaging design. They have received design awards such as The Young & Design Award 1999), The Good Design Award 2001, The Toyama Product Design Award 2001, selected ADI Design Index 2001, 2005, and Compasso d’Oro 2011.

Some projects have become permanent collections in Triennale Design Museum, Milan, also in Die Neu Sammlung International Design Museum, Munich. Their works were published in design books and magazines worldwide. They are visiting professors for important design schools such as Domus Academy inMilan, Politecnico di Milano, IUAV University of Venice, IED Istituto Europeo di Design Milano, and Tsukub aUniversity Japan. Their teaching reputation was recognized when they were awarded with the R.Bonetto Award in 2002.