Simone Bonanni Studio (SBS) is a design studio established in 2015 in Milan by designer Simone Bonanni. SBS focuses both on product design and Limited Edition, while investigating the world of creativity and always looking for new trends and fresh perspectives to inject in its everyday work. SBS believes aesthetics should be a consequence of a deep understanding of the essence, context, function and meaning of a certain typology of objects and it should not only relate to a personal taste. These elements find innovative ways to coexist, and each project receives dedicated attention.

The studio strives to create a connection between their work and the user that is initially effective and subsequently tangible. SBS recognises the communicative power of objects, viewing them as “emotional activators.” Rather than focusing solely on technical aspects, the studio now prioritises evoking emotions through design. This shift allows SBS to emphasise the perceptual experience over physical attributes.

SBS is currently working on projects for selected international brands such as Alessi, Moooi, MDF Italia, FIAM, Falper, Mingardo and many others. Its work has been featured in reputed publications including Zeit Magazin, Dezeen, Abitare, Elle Decoration, Elle Décor, Il Sole 24 Ore, Marie Claire Maison, Interni, Domus and many others.