The founder of fuseproject (“dedicated to the emotional experience of brands through storytelling”), Béhar has been exploring the design world since his childhood in Switzerland. 

Béhar grew up in a bicultural home, influenced by his East German mother and Turkish father. “One is functional and modernist and the other, expressive and poetic,” he says. “I always try to marry the two in my projects."

For a relatively young designer, he has had a remarkable career. A graduate of the Art Center College of Design, he started out working with high tech Silicon Valley clients such as Apple and Hewlett Packard, eventually gravitating into the sport, apparel, technology, and furniture arenas.

As for his future, Béhar says he’s very content designing products for companies who are “looking for departure, change, transformation. I’m continually excited working with people who want to move forward into the future and onto the next generation.”