In 2001, he graduated from the Design Academy Eindhoven. Developing innovative concepts for public spaces fascinates him, and he has defined the upcoming babyboom generation as an important target group. He likes to develop sustainable and well thought-out products that make people feel enthusiastic and proud. His approach is dedicated and hands-on. One of Denovo’s best known products is the Vivanti seniors’ bench, which started off locally, and is now taking over many parks and walkways across Europe. His Roman influence and internship (at 21st Century Design, Rome) almost 15 years ago brought him to Slamp, leading to the creation of the Gemmy family. Intrigued by reflexions and refractions, he designed the same collection in Lentilflex®. Wijffels co-founded the Otherthings Design Festival and teamed up in 2011 to develop the Zona Ventosa concept, taking place during the Dutch Design Week.